Coveris has launched its Pack Positive® plastic-free sandwich packaging with new Samworth Brothers food-to-go brand Honest Crust. Created as part of Coveris’ Pack Positive® commitment focussed on improving resource efficiency, recyclability and food waste reduction aligned with UK Plastics Pact and Courtauld 2025 targets, the plastic-free sandwich skillet launched in Honest Crust’s recyclable and zero-plastic packaging range for sandwiches and wraps.
Based in Melton Mowbray, Honest Crust is Samworth Brothers’ innovative food-to-go brand which partnered with Coveris to launch plastic-free food-to-go packaging with a shared goal to improve sustainability and minimise food waste. Honest Crust food is now available to purchase in hospitals and universities nationwide.
Delivering a 100% sustainably sourced, renewable pack format, Coveris’ Pack Positive® plastic-free sandwich packaging replaces traditional OPP plastic with Natureflex cellulose film derived from FSC/PEFC sources. Plastic-free skillets provide like-for-like presentation, protection and shelf-life benefits as those manufactured using OPP. Coveris’ plastic-free, cellulose sandwich packaging is compatible with its scientifically developed Freshlife® technology which maintains shelf-life and freshness for longer, helping to reduce food waste.
Providing a solution to the limitations of current food on the move waste and recycling streams, plastic-free skillets are recyclable where facilities exist or break down significantly quicker in landfill than OPP alternatives thanks to the use of EN13432 certified compostable cellulose film.
Alastair Johns, Brand Development Manager at Samworth Brothers said, “We’re delighted to be first to market with Coveris’ Pack Positive plastic-free sandwich packaging and have already received lots of positive comments from our customers and consumers. A key pillar within the Honest Crust brand is to ensure we’re always conscious of the environment in which we operate and packaging is very much a key focus area for us.”
Coveris’ Food-to-go Sales Director, Michael Conway commented, “Coveris is extremely proud to work with an environmentally forward thinking and innovative brand such as Honest Crust to deliver the first solution of its kind within the UK market. We are committed to delivering sustainable and environmentally responsible packaging for the food-to-go sector and look forward to continuing to support Honest Crust, as well as other strategic partners within the market to launch further packaging solutions which support a circular and sustainable economy.”
Gary Rehwinkel, President at Coveris UK added, “Pack Positive®, Coveris’ sustainability strategy is embedded in our innovation and development process as a multi-format manufacturer, enabling us to deliver optimal formats to minimise packaging impact and food waste across the FMCG sector. This is another excellent example of collaborative, sustainable progress.”
Coveris continues to focus on sustainable food-to-go formats and innovations and has recently revealed RecyclaPEel™ made from fully recyclable materials, a hybrid cup delivering a 70% reduction in plastic and a Rightweight range engineered to deliver like-for-like protection and freshness benefits, with an overall weight reduction of 10%.