Coveris has used a pioneering new printing process in the launch of a new range of linerless labels for leading retailer Aldi. Combining multiple decorative effects in-line, the printing system works to add a fourth, tactile dimension to the labels to offer a further premium look and feel to the range.
Coveris has used advanced linerless label printing for the launch of Aldi’s new range of top tier Specially Selected™ Aberdeen Angus steaks. The new range comprises of four lines of British beef steak and the labelling of the products reflects the world-renowned quality of steak and high profile launch. Aldi sells over half a million British beef steaks every week.
Producing a premium finish for outstanding shelf presence, the label production process blends an innovative and complex mix of inks, varnishes and foil in-line using a newly developed method of application. The use of high build silkscreen varnish creates a glossy, tactile stamped effect, while the use of further varnishes and cold foil combine to produce a multi-sensory, luxury appearance.
Coveris’ evolution of printing capabilities on linerless labels during the development of this label creates new opportunities for the production of more complex designs and premiumisation techniques.
Coveris’ expert use of high build silkscreen on self-adhesive labels was recognised at the recent UK Packaging Awards with its entry for Killawarra wine shortlisted for Label of the Year. Coveris was successful in winning Flexible Plastic Pack of the Year at the UK Packaging Awards for the innovative use of reclose technology on Waitrose nut, dried fruit and seed packs.
Jessica Weaver (Marketing Communications Executive)
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