Coveris has invested in new converter machinery in a move to increase manufacturing capacity of reclose-style labelling in its UK flexibles division. In response to increasing demand and the growing trend of packaging recloseability, Coveris is now set to double production capabilities of reclose labelling at its Gainsborough site with this investment.
Reclose labelling is a label-film hybrid with an integrated aperture window, allowing packaging to be resealed once opened. With extensive consumer benefits, reclose labelling provides an added-value packaging experience for the consumer with improved ease of use and convenient in-pack storage. Utilising barrier technology through material and adhesive selection, reclose can extend open-pack product life, slow food discolouration and maintain freshness for longer, helping to reduce food waste in the home.
Offering flexibility, existing packaging designs and materials can be adapted and developed to incorporate reclose label technology line-by-line or across an entire range. This allows brands and retailers to apply a reclose function to specific packs or pack sizes, whilst maintaining brand integrity and a consistent on-shelf appearance.
Installation of the machine, a Converter 530, Series 3 from ABG International, and production ramp up is currently underway at Coveris’ Gainsborough site. Features on the converter include 100% camera inspection for superior quality, high precision Kocher & Beck Gap Master tooling and bespoke die-cutting settings. The converter is due to be fully operational from Monday 19th September, which will see Coveris’ manufacturing capabilities of reclose labelling double.
Simon Buswell, Flexibles Sales Director at Coveris commented, “With wide ranging benefits for the consumer, reclose functionality adds significant value to food packaging. We have seen increasing demand for reclose and reseal technology across a broad range of food and non-food packaging sectors and we foresee this continuing to grow in popularity.
“Serving a wide range of markets, including meat, fish and poultry, produce, convenience and dried goods, this investment will ensure we do not only meet existing demand, but have the capabilities to support our customers with growth in the use of reclose technology in the future.”
Coveris’ UK Food & Consumer flexibles division has benefitted from further investment in production capabilities over the past year having installed two high specification Windmöeller & Höelscher Miraflex 8-colour presses, including one at its Gainsborough site. More recently a new slitter with punch capabilities was added to the finishing portfolio at the Gainsborough factory in a bid to meet high seasonal demand at peak periods.
Jessica Weaver (Marketing Communications Executive)
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