Coveris has once again secured victory at the UK Packaging Awards, taking home the prize for Flexible Pack of the Year for their innovative use of re-close technology.
Bringing together the biggest names in the industry, last night’s annual UK Packaging Awards, held at London’s prestigious Grosvenor House, culminated in a spectacular win for Coveris, who celebrated success with the victory of the Flexible Pack of the Year award, having won Label of the Year two years previous.
Receiving the award for their re-close VFFS packs for Waitrose’s dried nuts, fruits and berries, the win marks a major triumph for Coveris’ Flexible packaging division who have recently invested in new re-close machinery which will allow them to double production capabilities of this format at their site in Gainsborough, Lincolnshire.
Addressing a wide number of consumer trends, including improved convenience and reuse, ease of opening, better storage, and reduced waste, as a result of superior pack integrity, the format offers a smarter solution for today’s functional packaging needs with judges commending the “brilliant attention to detail and excellent functionality in opening and resealing.”
Commenting on the win, Simon Buswell, Coveris’ Flexibles Sales Director said: “We are very proud to have received this award given our recent investment and development in the area of functional films. Having won many awards in the past for print, this victory provides major recognition for Coveris’ technical conversion capabilities, combining expertise in film, labelling and print to arrive at an award-wining solution that addresses a growing consumer need.”
On top of their win for Flexible Pack of the Year, Coveris were also shortlisted for a second entry within this category for Tesco re-close cooked meats, as well as narrowly missing out on the Label of the Year award for their Killawarra wine entry. Continuing their winning streak, this award follows Coveris’ celebration of the Energy and Environment Award at the Cranfield School of Management Best Factory Awards last week.
Jessica Weaver (Marketing Communications Executive)
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