The Challenge

As part of a major redesign for its iconic smoothie brand, Innocent wanted to move away from its classic white tactile bottle labels into a clear solution that revealed more of the drinks inner goodness whilst still delivering a unique and vibrant on-shelf presence and also maintaining line efficiencies and label recyclability.

The Solution

A new ultra-clear, recyclable transparent label substrate was used to achieve optimum visibility in addition to using specialist ink technology to achieve the signature ‘colour stamp’. To attain the desired opacity, vibrancy and consistency, a unique Innocent colour palette was developed for print.

The Benefits

  • Relaunch of major consumer brand

  • Increased colour consistency and visibility of product 

  • Improved brand recognition and on-shelf messaging

  • Positive sales impact