Known for distinctive, unique branding and design, the craft beer market continues to grow in popularity and sales. With the need to create a point of difference for a beer launch, Coveris was asked to create a label with the touch and feel of a rough old hand, replicative of an unusual product name: ‘Old Hands’.
The bright metallic look and rough, textured feel of the label is thanks to clever print, substrate and varnish innovation and selection. Digital print on a silver substrate and subsequent reticulating varnish combine to produce a sensory experience.
Metallic, tactile finish with the feel of old, working hands
Gold, silver and bronze EFIA print awards 2017
Successful product launch
Outstanding shelf presence
Simple design with innovative approach to print combine to produce a fascinating label