Food to Go

The Challenge

Following the successful launch and widespread application of the premium grab bag format, a next generation solution was sought to drive retailer differentiation, as well as improving pack integrity, stability and consistency of format on-shelf.

The Solution

Combining expertise in extrusion, lamination and cartonboard, a hybrid Grab Box solution was developed to produce a more rigid structure, delivering improved protection with a stand-out shelf presence. Manufactured as a flat, pop-up heat sealed format, Grab Box also works to achieve faster processing speeds resulting in cost efficiencies. 

The Benefits

Functional
  • Greater visual clarity - superior anti-fog properties 

  • Three windows for enhanced product visibility

Technical 
  • Improved integrity functionality and customer experience

Commercial
  • On-shelf category differentiation and initial sales uplift
  • Manufacturer efficiency savings through improved packing