Following the successful launch and widespread application of the premium grab bag format, a next generation solution was sought to drive retailer differentiation, as well as improving pack integrity, stability and consistency of format on-shelf.
Combining expertise in extrusion, lamination and cartonboard, a hybrid Grab Box™ solution was developed to produce a more rigid structure, delivering improved protection with a stand-out shelf presence. Manufactured as a flat, pop-up heat sealed format, Grab Box™ also works to achieve faster processing speeds resulting in cost efficiencies.
Greater visual clarity - superior anti-fog properties
Three windows for enhanced product visibility
Improved integrity functionality and customer experience
- On-shelf category differentiation and initial sales uplift
- Manufacturer efficiency savings through improved packing